VCWoman Achieve 2025 Mentee Spotlight – Sia Cunnings

Name: Sia Cunnings | Business/Profession: Virtual Accountant & Tax Advisor, Sia N. Cunnings, LLC
Please share a little about your background, personally and/or professionally.
I’m a mom of two little girls, ages 5 and 2. I’m married to a Little Rock Police officer for 4 years. I am born and raised in Little Rock. I graduated from the University of Central Arkansas with a BA in Business Administration with an emphasis on accounting. After 3 years of college, I went straight into my desired field of work in January 2013, and I remained there until December 2021.
Please share about your business, where it’s located, and what led you to starting it.
I have an accounting business where I provide accounting and financial services for individuals and businesses. I am virtually located in Little Rock, but am considering a physical location. I still want to be virtual, but I just need to get out of my house. I started my business full time after the birth of my 2nd child. I wanted the freedom being independent brought. I wanted to be present for my children full time and not be tied down to a time clock or worried about PTO/’vacation time/sick time.
What goals do you hope to achieve for your business during your time in VCWoman Achieve?
What drew you to being part of a mentorship group specifically curated for non-men? How has being a woman or non-binary individual impacted your journey as an entrepreneur?
Honestly, seeing some classmates and other social media friends post and talk about it, it looked like something I wanted to be a part of. I do feel like as a woman, I’ve had to prove myself more times than male counterparts. Then add being a woman of color, it can be exhausting, but I’ve always stayed true to myself. I figure whoever wants to work with me will and if they don’t, it’s their loss. When I first stepped out on my own, I was very concerned with being the face of my own business because I feared no one would want to work with me if they knew who I really was (a black woman). That approached back fired. Now I just show up as I am, and I get the results I want (for the most part).
What are three things you enjoy doing outside of work?
I love trying new restaurants and coffee shops. I love going to the movie theatre and eating “movie popcorn.’ I also enjoy going to the spa.
What is your favorite part about being an entrepreneur?