Spark! 2025 Spotlight Series | Matthew Martin
Name: Matthew Martin | Business: MADM Media + Marketing
Welcome to our Spark! spotlight series, where we introduce you to the amazing entrepreneurs who are participating in our Spark! 2025 program with a quick Q&A! Spark! is a small business pre-accelerator that puts the right people, opportunities, and access in place for local entrepreneurs in Arkansas to grow their venture to the next level.
Can you tell us a little about yourself and what motivated you to join Spark!?
I’m Matthew Martin, founder of MADM Media + Marketing. I love helping small businesses grow by building websites and managing their social media, along with SEO and other marketing tools that actually work.
I joined Spark! because I’m at a point where I want to scale what I’m doing, build more consistent recurring revenue, and learn from people who’ve already been down this path. I’m excited about the community, the mentorship, and just having people around me who get what it’s like to run and grow a business.
What are your short-term and long-term career goals, and how do you hope this program will help you achieve them?
Short-term: My main goal right now is to grow MADM Media + Marketing to consistent recurring revenue of $10K/month. That means tightening up my systems, delegating better, and building out packages that scale.
Long-term: I want to grow MADM into a larger agency that provides jobs, supports more small businesses across the country, and gives me more freedom to focus on strategy and vision instead of doing all the day-to-day myself.
How Spark! helps: I’m looking for guidance on building those systems, accountability to keep me on track, and mentorship from people who’ve already scaled their own businesses so I don’t have to figure it all out the hard way.
What is the most valuable piece of business advice you’ve been given?
The best advice I’ve been given is “don’t try to do everything yourself.” For a long time, I felt like I had to carry every part of my business on my own. Learning to delegate, lean on other people’s strengths, and focus on what I do best has been a game changer, and it’s something I’m still working on every day.
What is a professional achievement that you are most proud of and why?