Digital Download | ep 1 | 5 Tips to Tackle When Marketing Your Business Online
Hear from industry expert in performance marketing, Nicky Senyard, CEO and Founder of Fintel Connect
Are you a business looking to grow your online customer database? We are here to help!
Going online can be daunting, especially if you’ve never done it before. This is why we’ve partnered with the Venture Center to give you tips and tricks to help get you started.
So, what to tackle first? Here are five tips and considerations for getting started online. As the age-old saying goes, “Measure twice, cut once.” The same goes for digital marketing. It’s important to understand the following five areas as they relate to your business to help you make the most of your digital spend.
Tip 1: Know Your Business
This is all about truly understanding your business and what purpose it serves.
Some questions to ask yourself:
· What is your brand?
· What is the value your brand provides your customers?
· Where do you sit in the marketplace?
· What is really important to you and your customers?
By answering these questions clearly, you’ll have a strong foundation to know who you need to target, who you’re looking to work with, and who is going to be a profitable client moving forward.
Tip 2: Know Your Customer
This tip is about understanding your ideal customer and how to reach them.
Some questions to ask:
· Where are these customers?
· Where do they currently shop?
· What points of pain are you trying to solve for them?
Not sure what the answers are? A great way to get this information is to ask your current customers directly. They are more than likely very willing to help. You can even do a survey and ask them direct questions like where they shop, where they read, and where they like to go to find out information bout products like yours.
Tip 3: Know Your Channels
Following on from tip 2 and hearing from your customers, be sure to know what channels are going to work for you and your business. This means the best places to find your customer base and where will be the most productive to build your revenue for your business.
The key is to start small and test with the various channels that are out there. Whether it be social media, content marketing, or advertising, your digital strategy and mix of channels will constantly evolve. Be patient and gentle with yourself and your business as you start to experiment with the different channels to go online.
Tip 4: Know Your Foundations
This is all about your customer’s experience with your brand.
What does the customer journey look like? What might break to stop your customers from signing up online? Go through the process yourself, and make sure your staff do too. Don’t assume that just because you see the process is understandable that it will work for everyone.
Experiment, test and make sure you know where you’re trying to lead the customer so they become the productive base you need them to be.
Tip 5: Transparency is Key
Transparency is key – if you’re not measuring, you’ll have no idea where you started, no idea where you’re going and most importantly, what’s been productive in growing your business.
Transparency and measurement allow you to validate what your perceptions are and tell you what the results actually are.
The key areas in measurement are:
· Acquisition – knowing where your customers are coming from;
· Conversion – understanding the funnels that work best for you and are most productive;
· Retention – once you’ve been able to acquire these customers online, you need to keep them, so understand what behaviors mean that your business is making money from these online customers.
Understand that going online is a journey. It doesn’t start with a bang and you don’t become proficient straight away. It’s about taking small steps, measuring, reviewing and understanding what your goals are for your digital marketing.
We hope that you’ve found this helpful. This is the first part of a number of videos we’re putting together in partnership with the Venture Center. If you have any questions, we are happy to help, so please don’t hesitate to reach out.
Stay tuned for our next session: 5 Metrics for Success
See you online!